Each business we spoke with underwent tremendous growth, change, and adaptation - speaking to the need to remain flexible, and ‘roll with the punches’ in an ever-changing environment. Those who continue to grow and find success sometimes become the guiding light they once needed, and provide help for others with their own hard-learned lessons.
At the same time, it’s not only about sales and growth. The food and beverage product industry can benefit from and contribute to values that center community well-being including connection, balance, humility, care, learning, and shared stewardship. Thriving production ecosystems, and particularly food systems, support critical needs and strong communities, and are an immediate priority for communities who want to be self-reliant and resilient.
Organizations like Proof, Hot Bread Kitchen, and Michigan Good Food Fund are prime examples of how intermediaries and support organizations can make the journey easier, and how food-based businesses can become vehicles for impact. These intermediary organizations play a critical role in allowing the growth and scaling of new and growing businesses by providing resources and connections to technical assistance
There are a multitude of ways to apply these findings to real-world recommendations. Keeping in mind that no journey through the food & beverage product industry is the same, here are recommendations for actions based on what was uncovered in the learning series.